Professional Keyword Research Services
Welcome to the wonderful world of keywords
Why is keyword research so important? Well, if
you want your website to be found in the search engines (especially Google),
your written descriptions need to incorporate the same search terms (keywords
or phrases) that people use in a search.
Doesn't everybody just naturally include the correct keywords when they write
their Web copy?
Unfortunately, no. There's a problem with American English: Many terms mean
more than one thing. And many things have more than one term to describe it.
It's very confusing for those learning our language, I'm sure!
For example, look at the word "term" itself. I'm using it to mean "word or
phrase" but it can also mean a period of time -or- conditions or stipulations.
In fact there are 18 definitions in all, according to
Dictionary.com.
What is SEO, anyway? I agree with SEO veteran
Danny Sullivan's take:
An SEO is someone who understands how people search for information (on
the web and in other ways) and ensures that they or their clients are visible in
the unpaid listings that are provided. A search marketer, by the way, is someone
that ensures listing in both paid and unpaid listings.
By Danny's definition, this is the type of search marketer I am. And that's
why what I care about is:
what correct keywords can do for your website...
- Enable your site to be found in search engines by your target market
- Show your potential customers you have EXACTLY what they want
- Speak to your target audience in terms they know and understand, and
- Educate and inform to help your visitors learn better search terms.
what The Keywordsmith can do for you...
- Research and compile actual, highly relevant search terms used by real
people in your target market
- Recommend which keyword phrases to target for your on-page optimization
efforts — and which ones to avoid
- Assess your competition's search-marketing savvy so you come out on top
- Provide professional SEO copywriting to convert your visitors into
customers
- Compile a comprehensive list of "long-tail" keywords for your pay-per-click
(PPC) advertising campaigns
- Analyze your server logs to glean additional keywords, and
- Provide all the keyword intelligence you need to be able to assure profits
for your business.
Contact me today, and we'll set up a phone
appointment to discuss your professional keyword research needs at your convenience. The first half hour is
free. (To set this up, please fill out my questionnaire here.)
Unlock your site's potential with the right
keywords, and you'll find the success that eluded you was just around the corner!
Sincerely,
Lorelle R. Smith,
The Keywordsmith
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