Are you a website owner wanting more keyword traffic, but not sure how to use the data from keyword research?
If so, I can help you make sense of it!
Perhaps you need more basic help, such as learning where to research your keywords to begin with?
I’m Lorelle Smith, and I specialize in not just researching but selecting the keywords most relevant to your website. Google and other search engines rank search results in order of relevancy, so site owners are missing out by not optimizing for the right keywords.
What are the “right keywords”?
Your business’s customers use certain words and phrases when describing your product to, say, a friend. Many businesses operate in such an echo chamber that they are out of touch with their customers’ vernacular. As a result, their company’s Web pages fail to connect the dots for the search engines. If relevant search queries aren’t mentioned specifically in your website copy and meta tags and links from other sites, the engines will rank your pages at the bottom of the heap. Even if a human searcher would instantly see your relevance to their needs! Remember, Google isn’t human.
So if you want your website to succeed in today’s Internet, and to be easily found in search engines, you need to find out whether you’re using the same keywords your customers do in their online searches.
Or whether you’re OVERusing your keywords, which is even worse.
Perhaps you’re using the correct keywords to be matched with your target customer, but due to some bad SEO advice in the past, your site is suffering from overoptimization penalties in Google.
Let’s discuss the specifics during the free keyword consultation I offer, in which I will be able to give you more information after evaluating your website.
- Keyword research
- Mapping of keywords to key pages
- Search-engine optimization (SEO)
- SEO copywriting
- SEO copyediting
- Recommendations for new content
- Website navigation & usability improvement
- Google AdWords keyword-based ad campaigns
Do you have an urgent question? Free initial keyword consultation. Email me and we’ll set up a convenient time to discuss your keyword problems.
The law of attraction in search marketing:
When used correctly, keywords can help your site attract your ideal customers. You will be able to pull prospects to you instead of pushing so hard to get word of your website out, which works but does take an enormous amount of energy. Why not relax and let your customers find you? They’re typing relevant search terms in Google and other search engines, so they’re already looking for what you offer!
If you need help with your keyword selection, I’m available for a free consultation. I love to talk with people about ways to use keywords to connect with their target market.
I may have already done research for a similar market and can give you industry insights.
Please fill out the request form to set up a time for a free, no-obligation, half-hour phone consultation, and I’ll do my best to answer all your keyword questions!