Not Just a Keyword Researcher, but a Professional Keyword Consultant!

Welcome to my world: The wonderful world of keywords

Q:

What is a keywordsmith, you might ask?

A:A keywordsmith is both a wordsmith — someone who loves and understands words — and a keyword consultant for the purpose of optimizing websites for search engines.

Hello! My name is Lorelle R. Smith and I have been known as The Keywordsmith since early 2002. Part of being a professional keyword researcher meant being willing to pay hundreds of dollars per year to subscribe to search-query databases such as Wordtracker and KeywordDiscovery.

Now that Google has made its coveted database of search queries available to all, it's easy for the general public to conduct keyword research — for free!

Frankly, I was surprised to find there is still a need for my Keywordsmith services. I shouldn't have been...

Keywords are more art than science!

It finally dawned on me that what I've been doing all these years is much, much more than keyword research. I honed my skill at interpreting the results of my research, and along the way I graduated from keyword researcher to keyword consultant.

As with many aspects of SEO, it's more art than science. The mechanics of keyword research are extremely scientific, but the ability to analyze, sort, and apply search terms to a website is definitely an art. It's one part marketing, one part human psychology, one part semantics, and two parts common sense.

What is an SEO (search engine optimizer), anyway? I agree with Web veteran Danny Sullivan's definition:

An SEO is someone who understands how people search for information (on the web and in other ways) and ensures that they or their clients are visible in the unpaid listings that are provided. A search marketer, by the way, is someone that ensures listing in both paid and unpaid listings.

What the correct keywords can do for your website:

• Enable your site to be found in search engines by your target market;
• Show your potential customers you have EXACTLY what they want; and
• Speak to your target audience in terms they know and understand, leading them to take the action you wish them to take on your site.

What The Keywordsmith can do for you...

• Research and compile actual, highly relevant search terms used by real people in your target market;
• Recommend which keyword phrases to target for your on-page optimization efforts — and which ones to avoid;
• Assess your competition's search-marketing savvy so your site comes out on top;
• Provide professional SEO copywriting to incorporate the chosen keywords without sounding stiff and repetitive;
• Compile a comprehensive list of "long-tail" (gold mine) keywords for your pay-per-click (PPC) advertising campaigns
• Uncover what keywords the search engines associate with your site so that optimization doesn't accidentally make things worse; and
• Provide all the keyword and marketing intelligence you need to be able to assure profits for your business.

Contact me today, and we'll set up a phone appointment to discuss your professional keyword research needs at your convenience. The first half hour is free. (To speed things up, please fill out my questionnaire here.)

Unlock your site's potential with the right keywords, and you'll find the success that eluded you was just around the corner!

Sincerely,

Lorelle R. Smith,
The Keywordsmith