PPC Management Services

Are you looking for someone to just get your PPC campaigns up and running for you to take over? Most PPC managers will protest this statement, but I say that many campaigns can be left on semi-auto-pilot once they've been tested for a solid month. Especially if you've had someone provide a little coaching on what to watch out for. Soon you'll be able to know at a glance what's working, and what's not.

I charge an hourly rate but have a flat rate for some services. I know, some PPC managers actually charge a percentage of ad spend. But there's no question that puts the incentive in the wrong direction. You want to save money and get the most bang possible for your buck. Why reward a PPC manager for causing you to spend MORE money?

My fee is $999 for setting up a robust account on Google AdWords and running it for 30 days, during which I continually tweak each keyword's bid.

I don't use an automated PPC management tool, just the tools Google provides.

What do you get for your $999?

• A very thorough and nearly exhaustive keyword list of every possible word combination (within reasonable limits of course) assembled for each ad group. Each ad group will consist only of exact- and phrase-match or broad match (it's best to keep those separate read more).
   
• 1-3 campaigns. There are 5 types to choose from: content, Google & its search network (incl. AOL), Google only, Google's search network partners only, and geotargeted. Pick 2, or let me choose for you. (Each additional campaign $500.)
   
• 1-6 ad groups. (Each additional ad group $50.)
   
• The quantity of ad groups and campaigns is at my discretion. Not every AdWords campaign needs multiple campaigns and 2 adgroups in every campaign.
  
   Some industries have a ton of keyword variations for their product or service. Naturally that will leave less time to create campaigns and ad groups.
  
  I will custom-formulate your Google AdWords PPC campaign architecture carefully, taking into account your business goals and your budget. If I recommend something, you can be sure it's because it's good for your business, not mine!

If you would like to learn more about Keywordsmith PPC Manager services, I'd be glad to give you a half-hour free phone consultation. But first, I ask that fill out my little info form here. Thanks — I look forward to helping you hit the ground running in Google AdWords!